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Cultural Differences Between Collectivism and Individualism

Collectivists (i.e., people from Asian cultures)

Values

  • Harmony
  • Face Saving
  • Filial Piety
  • Moderation, Thrift and Equality

Attitudes

  • Strong extended family ties
  • Belief in vertical relationship (father – son)
  • Acceptance of deference in power
  • Belief in intergroup competition
  • Dislike interpersonal competition
  • Prefer long-term relationships

Activities and Behaviors

  • Obligation to attend social events
  • Strong mutual support
  • Distrust of groups
  • Need protection of ingroups
  • Strong family attachment
  • Strong need for affiliation and nurturance
  • Social behavior tends to be long-term, intensive, involuntary, and occurs mostly within a few groups

 

Individualist  (i.e., people from North America or Western cultures)

Values

  • Freedom
  • Honesty
  • Social Recognition
  • Comfort
  • Hedonism
  • Equality

Attitudes

  • Weak extended family ties
  • Belief in horizontal relationship (friend-friend)
  • Acceptance of horizontal relationship
  • Competition is acceptable at all levels
  • Prefer short-term relationships

Activities and Behaviors

  • Somewhat detached from ingroups
  • Trust outsider to a greater extent
  • More relaxed with outgroup members
  • Strong work attachment
  • Fewer consultations and a strong need for autonomy
  • Social behavior tends to be short-term, voluntary, less intensive, and involves little commitment